Sport teams, fans, and Twitter : the influence of social media on relationships and branding /

"This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--

Saved in:
Main Author: Watkins, Brandi, (Author)
Format: Book
Published: Lanham, Maryland : Lexington Books, [2019]
Series:Integrated marketing communication
Tags: Add Tag
No Tags, Be the first to tag this record!

3rd Floor

Call Number: GV568.3 .W38 2019
Copy 1 Available