Sport teams, fans, and Twitter : the influence of social media on relationships and branding /

"This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"--

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Main Author: Watkins, Brandi, (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Lexington Books, [2019]
Series:Integrated marketing communication
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3rd Floor

Call Number: GV568.3 .W38 2019
Copy 1 Available