Commercial Communication in the Digital Age : Information or Disinformation? /

In today?s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...

Full description

Saved in:
Main Authors: Rimscha, Bjørn von, 1978- (Author), Siegert, Gabriele, (Author), Grubenmann, Stephanie, (Author)
Format: eBook
Language:English
Published: Berlin : De Gruyter Mouton, ©2017.
Series:Age of Access? Grundfragen der Informationsgesellschaft ; 7.
Subjects:
Online Access:Go to eBook
Creative Commons License
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Go to eBook
Creative Commons License

ONLINE

Call Number: Online HF5827.8 2017 eb
Copy 1 Available