Understanding digital marketing : marketing strategies for engaging the digital generation /

"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.Understanding Digital Marketing looks at the...

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Main Author: Ryan, Damian.
Format: Book
Published: London ; Philadelphia : Kogan Page, [2014]
Edition:Third edition.
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3rd Floor

Call Number: HF5415.1265 .R93 2014
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