Ethical practice of social media in public relations /

"Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical con...

Full description

Saved in:
Other Authors: DiStaso, Marcia W., 1970-, Bortree, Denise Sevick.
Format: Book
Language:English
Published: New York : Routledge, 2014.
Series:Routledge research in public relations.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

3rd Floor

Call Number: TK5105.878 .E784 2014
Copy 1 Available