Online public relations a practical guide to developing an online strategy in the world of social media /

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public Relations shows readers how to use this pot...

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Main Author: Phillips, David, 1945 July 14-
Other Authors: Young, Philip.
Format: EBOOK
Published: London ; Philadelphia : Kogan Page, 2009.
Edition:2nd ed.
Series:PR in practice series.
Online Access:Go to eBook
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Call Number: Online HD59 .P455 2009 eb
Copy 1 Available