Advertising account planning : planning and managing an IMC campaign /

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Main Author: Kelley, Larry D., 1955-
Other Authors: Jugenheimer, Donald W.
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2011]
Edition:Second edition.
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3rd Floor

Call Number: HF5823 .K344 2011
Copy 1 Available