We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

Full description

Saved in:
Main Author: Mainwaring, Simon, 1967-
Format: Book
Language:English
Published: Basingstoke : Palgrave Macmillan, 2012.
Edition:First Palgrave Macmillan paperback edition.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

3rd Floor

Call Number: HD60 .M327 2012
Copy 1 Available