Soap, sex, and cigarettes : a cultural history of American advertising /

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and...

Full description

Saved in:
Main Author: Sivulka, Juliann.
Format: Book
Language:English
Published: Australia ; Boston, MA : Wadsworth, Cengage Learning, [2012]
Edition:Second edition.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

3rd Floor

Call Number: HF5813 .U6 S55 2012
Copy 1 Available