Pre-commerce : how companies and customers are transforming business together /

Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their...

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Main Author: Pearson, Bob, 1962-
Format: eBook
Published: San Francisco : Jossey-Bass, ©2011.
Online Access:Available via EBSCO eBook Collection
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