Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /

"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...

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Main Author: Scott, David Meerman.
Other Authors: Halligan, Brian, 1967-, Blakesberg, Jay.
Format: eBook
Language:English
Published: Hoboken, NJ : Wiley, ©2010.
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Online Access:Available via EBSCO eBook Collection
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