Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...
Hoboken, NJ :
|Online Access:||Available via EBSCO eBook Collection|
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