Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...

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Main Author: Holtz, Shel.
Corporate Author: International Association of Business Communicators.
Other Authors: Havens, John C.
Format: eBook
Published: San Francisco, CA : Jossey-Bass, ©2009.
Edition:1st ed.
Series:J-B international association of business communicators.
Online Access:Available via EBSCO eBook Collection
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