Tactical transparency : how leaders can leverage social media to maximize value and build their brand /
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leader...
San Francisco, CA :
|Series:||J-B international association of business communicators.
|Online Access:||Available via EBSCO eBook Collection|
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