The management game of communication /

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribut...

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Other Authors: Simcic Brønn, Peggy, (Editor), Romenti, Stefania, (Editor), Zerfass, Ansgar, (Editor)
Format: EBOOK
Published: Bingley, UK : Emerald Group Publishing Limited, 2016.
Edition:First edition.
Series:Advances in public relations and communication management ; v. 1.
Online Access:Go to eBook
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Call Number: Online HD30.3
Copy 1 Available