SME internationalization strategies : innovation to conquer new markets /

Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such a...

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Bibliographic Details
Main Author: Dominguez, Noémie.
Format: eBook
Published: Newark : John Wiley and Sons, Incorporated, 2018.
Online Access:Go to eBook
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Holdings details from EJWL - ONLINE
Call Number: HD2341 .D66 2018 eb
Copy 1 Available