Commercial Communication in the Digital Age : Information or Disinformation? /

In today?s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to...

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Bibliographic Details
Main Authors: Rimscha, Bjørn von, 1978- (Author), Siegert, Gabriele, (Author), Grubenmann, Stephanie, (Author)
Format: eBook
Published: Berlin : De Gruyter Mouton, ©2017.
Series:Age of Access? Grundfragen der Informationsgesellschaft ; 7.
Online Access:Go to eBook
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Holdings details from EJWL - ONLINE
Call Number: Online HF5827.8 2017 eb
Copy 1 Available