Crisis management in the age of social media /

Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the...

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Bibliographic Details
Main Author: Capozzi, Louis.
Other Authors: Rucci, Susan R.
Format: eBook
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:1st ed.
Series:2013 digital library.
Public relations collection.
Online Access:Go to eBook
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Holdings details from EJWL - ONLINE
Call Number: Online HD49 .C263 2013
Copy 1 Available