Crisis management in the age of social media /
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the...
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
|Series:||2013 digital library.
Public relations collection.
|Online Access:||Go to eBook |
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