Social media and integrated marketing communication : a rhetorical approach /

"Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that...

Full description

Saved in:
Bibliographic Details
Main Author: Persuit, Jeanne M., 1973-
Format: Book
Language:English
Published: Lanham : Lexington Books, [2013]
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!