Social media and integrated marketing communication : a rhetorical approach /

"Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that...

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Bibliographic Details
Main Author: Persuit, Jeanne M., 1973-
Format: Book
Published: Lanham : Lexington Books, [2013]
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