Social media and integrated marketing communication : a rhetorical approach /

"Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that...

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Bibliographic Details
Main Author: Persuit, Jeanne M., 1973-
Format: Book
Language:English
Published: Lanham : Lexington Books, [2013]
Subjects:
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100 1 |a Persuit, Jeanne M.,  |d 1973-  |0 n 2013040618  |0 http://id.loc.gov/authorities/names/n2013040618 
245 1 0 |a Social media and integrated marketing communication :  |b a rhetorical approach /  |c Jeanne M. Persuit. 
264 1 |a Lanham :  |b Lexington Books,  |c [2013] 
300 |a ix, 133 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 117-127) and index. 
505 0 |a Social media as rhetoric and communication -- A history and philosophy of integrated marketing communication (IMC) -- Social media, IMC, and rhetorical decorum -- Social media, IMC, and the audience -- Social media, IMC, and communication ethics. 
520 |a "Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that deals with the present and matters of virtue and education - and how rhetorical decorum, a component of Cicero's 3rd Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC)."--Publisher website. 
596 |a 1 
650 0 |a Communication in marketing.  |0 sh 85029077   |0 http://id.loc.gov/authorities/subjects/sh85029077 
650 0 |a Marketing  |x Social aspects.  |0 sh2008107432  |0 http://id.loc.gov/authorities/subjects/sh2008107432 
650 0 |a Social media.  |0 sh2006007023  |0 http://id.loc.gov/authorities/subjects/sh2006007023 
650 0 |a Communication  |x Technological innovations.  |0 sh2008117715  |0 http://id.loc.gov/authorities/subjects/sh2008117715 
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