Social media and integrated marketing communication : a rhetorical approach /

"Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that...

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Bibliographic Details
Main Author: Persuit, Jeanne M., 1973-
Format: Book
Language:English
Published: Lanham : Lexington Books, [2013]
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Summary:"Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric - the rhetorical setting that deals with the present and matters of virtue and education - and how rhetorical decorum, a component of Cicero's 3rd Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC)."--Publisher website.
Physical Description:ix, 133 pages ; 24 cm
Bibliography:Includes bibliographical references (pages 117-127) and index.
ISBN:9780739171134
0739171135
1498516165
9781498516167
9780739171141