Advertising diversity : ad agencies and the creation of Asian American consumers /

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Bibliographic Details
Main Author: Shankar, Shalini, 1972-
Format: Book
Language:English
Published: Durham ; London : Duke University Press, 2015.
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Description
Physical Description:xii, 314 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references (pages 289-305) and index.
ISBN:9780822358640 (hardcover : alk. paper)
0822358646 (hardcover : alk. paper)
9780822358770 (pbk. : alk. paper)
0822358778 (pbk. : alk. paper)
9780822375616 (e-book)
0822375613 (e-book)