Trendology : building an advantage through data-driven real-time marketing /

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Bibliographic Details
Main Author: Kerns, Chris.
Format: Book
Published: New York : Palgrave Macmillan, [2014]
Edition:First edition.
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Table of Contents:
  • No time like the present
  • Relevance is trending up
  • Understanding brands on Twitter
  • RTM performance for big, known events
  • RTM performance for unknown events and daily trends
  • Laying a data-driven foundation for real-time
  • Aiming for real-time success
  • The data-driven RTM process
  • The future of RTM.