Trendology : building an advantage through data-driven real-time marketing /
New York :
No Tags, Be the first to tag this record!
Table of Contents:
- No time like the present
- Relevance is trending up
- Understanding brands on Twitter
- RTM performance for big, known events
- RTM performance for unknown events and daily trends
- Laying a data-driven foundation for real-time
- Aiming for real-time success
- The data-driven RTM process
- The future of RTM.