Trendology : building an advantage through data-driven real-time marketing /

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Bibliographic Details
Main Author: Kerns, Chris.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, [2014]
Edition:First edition.
Subjects:
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505 0 |a No time like the present -- Relevance is trending up -- Understanding brands on Twitter -- RTM performance for big, known events -- RTM performance for unknown events and daily trends -- Laying a data-driven foundation for real-time -- Aiming for real-time success -- The data-driven RTM process -- The future of RTM. 
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