Digital marketing analytics : making sense of consumer data in a digital world /
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Format: | Book |
Language: | English |
Published: |
Indianapolis, Ind. :
Que,
2013.
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049 | |a TWCM | ||
090 | |a HF5415.1265 |b .H46 2013 | ||
100 | 1 | |a Hemann, Chuck. |0 no2013058509 |0 http://id.loc.gov/authorities/names/no2013058509 | |
245 | 1 | 0 | |a Digital marketing analytics : |b making sense of consumer data in a digital world / |c Chuck Hemann, Ken Burbary. |
264 | 1 | |a Indianapolis, Ind. : |b Que, |c 2013. | |
300 | |a xvii, 364 pages : |b illustrations ; |c 23 cm | ||
336 | |a text |2 rdacontent | ||
337 | |a unmediated |2 rdamedia | ||
338 | |a volume |2 rdacarrier | ||
500 | |a Includes index. | ||
505 | 0 | |a Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence. | |
596 | |a 1 | ||
650 | 0 | |a Internet marketing. |0 sh 95005028 |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
650 | 0 | |a Digital media. |0 sh 98006600 |0 http://id.loc.gov/authorities/subjects/sh98006600 | |
650 | 0 | |a Social media. |0 sh2006007023 |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
650 | 0 | |a Marketing |x Management. |0 sh 85081339 |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
700 | 1 | |a Burbary, Ken. |0 no2013058511 |0 http://id.loc.gov/authorities/names/no2013058511 | |
999 | |a HF5415.1265 .H46 2013 |w LC |c 1 |i 30996004120658 |d 4/19/2016 |e 10/15/2013 |f 4/19/2016 |g 2 |l GENERAL |m EJWL |n 1 |p $26.74 |r Y |s Y |t BOOK |u 6/26/2013 |x BOOK |