Digital marketing analytics : making sense of consumer data in a digital world /

Saved in:
Bibliographic Details
Main Author: Hemann, Chuck.
Other Authors: Burbary, Ken.
Format: Book
Language:English
Published: Indianapolis, Ind. : Que, 2013.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02422cam a2200361Ia 4500
001 u642623
003 SIRSI
005 20190403220828.0
008 121105s2013 inua 001 0 eng d
016 7 |a 016275182  |2 Uk 
020 |a 0789750309 
020 |a 9780789750303 
035 |a (Sirsi) o816041667 
035 |a (Sirsi) u642623 
040 |a YDXCP  |c YDXCP  |d BTCTA  |d OCLCQ  |d UKMGB  |d SA$  |d OCLCO  |d F4W  |d NLE  |d TWC  |d UtOrBLW 
049 |a TWCM 
090 |a HF5415.1265  |b .H46 2013 
100 1 |a Hemann, Chuck.  |0 no2013058509  |0 http://id.loc.gov/authorities/names/no2013058509 
245 1 0 |a Digital marketing analytics :  |b making sense of consumer data in a digital world /  |c Chuck Hemann, Ken Burbary. 
264 1 |a Indianapolis, Ind. :  |b Que,  |c 2013. 
300 |a xvii, 364 pages :  |b illustrations ;  |c 23 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence. 
596 |a 1 
650 0 |a Internet marketing.  |0 sh 95005028   |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Digital media.  |0 sh 98006600   |0 http://id.loc.gov/authorities/subjects/sh98006600 
650 0 |a Social media.  |0 sh2006007023  |0 http://id.loc.gov/authorities/subjects/sh2006007023 
650 0 |a Marketing  |x Management.  |0 sh 85081339   |0 http://id.loc.gov/authorities/subjects/sh85081339 
700 1 |a Burbary, Ken.  |0 no2013058511  |0 http://id.loc.gov/authorities/names/no2013058511 
999 |a HF5415.1265 .H46 2013  |w LC  |c 1  |i 30996004120658  |d 4/19/2016  |e 10/15/2013  |f 4/19/2016  |g 2  |l GENERAL  |m EJWL  |n 1  |p $26.74  |r Y  |s Y  |t BOOK  |u 6/26/2013  |x BOOK