Digital marketing analytics : making sense of consumer data in a digital world /

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Bibliographic Details
Main Author: Hemann, Chuck.
Other Authors: Burbary, Ken.
Format: Book
Language:English
Published: Indianapolis, Ind. : Que, 2013.
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Description
Item Description:Includes index.
Physical Description:xvii, 364 pages : illustrations ; 23 cm
ISBN:0789750309
9780789750303