Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media /

"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the ma...

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Bibliographic Details
Main Author: Springer, Paul.
Other Authors: Carson, Mel.
Format: Book
Published: London ; Philadelphia : Kogan Page, 2012.
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EJWL - 3rd Floor

Holdings details from EJWL - 3rd Floor
Call Number: HF6146 .I58 S67 2012
Copy 1 Available