Inbound marketing : get found using Google, social media, and blogs /

For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam...

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Bibliographic Details
Main Author: Halligan, Brian, 1967-
Other Authors: Shah, Dharmesh, 1967-
Format: Book
Published: Hoboken, N.J. : Wiley, [2010]
Series:New rules of social media series.
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EJWL - 3rd Floor

Holdings details from EJWL - 3rd Floor
Call Number: HF5415.1265 .H353 2010
Copy 1 Available