Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /

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Bibliographic Details
Main Author: Salkowitz, Rob, 1967-
Format: Book
Language:English
Published: New York : McGraw-Hill, [2012]
Subjects:
Comic books, strips, etc. > Authorship > Marketing.
Comic books, strips, etc. > Marketing.
Comic books, strips, etc. > Technological innovations.
Popular culture > Economic aspects.
Webcomics.
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3rd Floor

Holdings details from 3rd Floor
Call Number: PN6714 .S255 2012
Copy 1 Available