Game on : energize your business with social media games /

Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bottom line.

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Bibliographic Details
Main Author: Radoff, Jon.
Format: Book
Published: New York : Wiley Publishing, Inc., [2011]
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Table of Contents:
  • Understanding social games. How to play this book
  • Games have changed the business playfield
  • Developing social media games
  • Customers as players
  • Fungineering
  • Turning work into fun
  • Designing social games. Anatomy of a social game
  • Understanding social game business models
  • Using storytelling to understand your design objectives
  • Creating compelling game systems
  • Designing game interfaces
  • Designing for virtual goods
  • Coda.