Game on : energize your business with social media games /

Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bottom line.

Saved in:
Bibliographic Details
Main Author: Radoff, Jon.
Format: Book
Language:English
Published: New York : Wiley Publishing, Inc., [2011]
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02380cam a2200409Ia 4500
001 u585426
003 SIRSI
005 20190403220213.0
008 100914t20112011nyua b 001 0 eng d
010 |a  2011921776 
020 |a 9780470936269 
020 |a 0470936266 
035 |a (Sirsi) o664666903 
035 |a (Sirsi) u585426 
040 |a BTCTA  |b eng  |c BTCTA  |d YDXCP  |d CWJ  |d CLE  |d KSA  |d UtOrBLW 
049 |a TWCM 
090 |a HF5415.1265  |b .R33 2011 
100 1 |a Radoff, Jon.  |0 no2011120444  |0 http://id.loc.gov/authorities/names/no2011120444 
245 1 0 |a Game on :  |b energize your business with social media games /  |c Jon Radoff. 
246 3 |a Energize your business with social media games 
264 1 |a New York :  |b Wiley Publishing, Inc.,  |c [2011] 
264 4 |c Ã2011 
300 |a xxxix, 390 pages :  |b illustrations ;  |c 23 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (p. [365]-370) and index. 
520 |a Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bottom line. 
505 0 |a Understanding social games. How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Designing social games. Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda. 
596 |a 1 
650 0 |a Internet marketing.  |0 sh 95005028   |0 http://id.loc.gov/authorities/subjects/sh95005028 
650 0 |a Social media  |x Economic aspects.  |0 sh2010113589  |0 http://id.loc.gov/authorities/subjects/sh2010113589 
650 0 |a Online social networks  |x Economic aspects.  |0 sh2006006990 
650 0 |a Social media  |x Games.  |0 sh2006007023 
650 0 |a Social networks  |x Games.  |0 sh 87002172 
650 0 |a Marketing  |x Social aspects  |x Games.  |0 sh2008107432 
999 |a HF5415.1265 .R33 2011  |w LC  |c 1  |i 30996004028976  |d 4/19/2016  |f 4/19/2016  |g 1  |l GENERAL  |m EJWL  |p $19.57  |r Y  |s Y  |t BOOK  |u 8/11/2011  |x BOOK