Design to thrive : creating social networks and online communities that last /

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experienc...

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Bibliographic Details

Main Author:	Howard, Tharon W.
Format:	Book
Language:	English
Published:	Burlington, MA : Morgan Kaufmann Publishers, [2010]
Subjects:	Online social networks. Social networks.
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