Ads, fads, and consumer culture : advertising's impact on American character and society /
"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspec...
Rowman & Littlefield Publishers,
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EJWL - 3rd Floor
HF5823 .B438 2011