Ads, fads, and consumer culture : advertising's impact on American character and society /

"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspec...

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Bibliographic Details
Main Author: Berger, Arthur Asa, 1933-
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield Publishers, [2011]
Edition:Fourth edition.
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EJWL - 3rd Floor

Holdings details from EJWL - 3rd Floor
Call Number: HF5823 .B438 2011
Copy 1 Available