Brand media strategy : integrated communications planning in the digital era /

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your b...

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Bibliographic Details
Main Author: Young, Antony, 1964-
Format: Book
Published: New York : Palgrave Macmillan, 2010.
Edition:First edition.
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EJWL - 3rd Floor

Holdings details from EJWL - 3rd Floor
Call Number: HF5415 .1255 .Y68 2010
Copy 1 Available