Socialnomics : how social media transforms the way we live and do business /

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...

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Bibliographic Details

Main Author:	Qualman, Erik, 1972-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2011]
Edition:	Revised and updated.
Subjects:	Internet marketing. Social media. Social networks. Electronic commerce.
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