Socialnomics : how social media transforms the way we live and do business /

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...

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Bibliographic Details
Main Author: Qualman, Erik, 1972-
Format: Book
Published: Hoboken, N.J. : Wiley, [2011]
Edition:Revised and updated.
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EJWL - General Collection - 3rd Floor

Holdings details from EJWL - General Collection - 3rd Floor
Call Number: HF5415.1265 .Q83 2011
Copy 1 Available