Understanding digital marketing : marketing strategies for engaging the digital generation /

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Bibliographic Details
Main Author: Ryan, Damian.
Other Authors: Jones, Calvin.
Format: Book
Published: London ; Philadelphia : Kogan Page, 2009.
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Table of Contents:
  • Going digital
  • the evolution of marketing
  • Strategic thinking
  • Your window to the digital world
  • The search for success
  • Website intelligence and return on investment
  • E-mail marketing
  • Social media and online consumer engagement
  • Online PR and reputation management
  • Affiliate marketing and strategic partnerships
  • Digital media creative
  • A lot to look forward to.