Understanding digital marketing : marketing strategies for engaging the digital generation /
London ; Philadelphia :
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Table of Contents:
- Going digital
- the evolution of marketing
- Strategic thinking
- Your window to the digital world
- The search for success
- Website intelligence and return on investment
- E-mail marketing
- Social media and online consumer engagement
- Online PR and reputation management
- Affiliate marketing and strategic partnerships
- Digital media creative
- A lot to look forward to.