Managing global accounts : nine critical factors for a world-class program /

Bibliographic Details

Main Author:	Capon, Noel
Corporate Author:	American Marketing Association
Other Authors:	Potter, Dave, 1942-, Schindler, Fred
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson, [2006]
Subjects:	Customer relations > Management. Sales management. International business enterprises > Management.
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