Dictionary of marketing communications /

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Bibliographic Details
Main Author: Govoni, Norman A. P.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2004]
Subjects:
Online Access:Table of contents
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245 1 0 |a Dictionary of marketing communications /  |c Norman A. Govoni. 
264 1 |a Thousand Oaks, Calif. :  |b Sage,  |c [2004] 
264 4 |c Ã2004 
300 |a v, 249 pages ;  |c 24 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (p. 245-247). 
596 |a 1 
650 0 |a Marketing  |v Dictionaries.  |0 sh2008107428  |0 http://id.loc.gov/authorities/subjects/sh2008107428 
650 0 |a Communication in marketing  |v Dictionaries.  |0 sh 85029077 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip042/2003007359.html 
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