Consumer culture and TV programming /
Boulder, Colo. :
|Series:||Critical studies in communication and in the cultural industries.
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Table of Contents:
- 1. Advertising, economics, and the media : The "golden age" of television ; Complementary copy and women's magazines ; "The slimmest slim in town" ; The pressure spreads ; Deregulation ; The waning power of advertising ; Network decline in the 1980s ; Economic censorship ; "Fake news" ; Intertextuality and the embeddedness of advertising ; Television and marketing ; Product promotion and television fiction
- 2. The producers and consumers of Nikes and other products : The makers of running shoes and designer clothes ; Globalization and the American economy ; Whose economy is it? ; Employment themes in advertising ; Fictional representations of consumption
- 3. Emotional ties that bind: focus groups, psychoanalysis, and consumer culture : The rise of focus groups ; Focus groups as therapy ; Advertising and psychoanalysis ; Consumer culture and therapy ; The commodity form
- 4. Postmodern theory and consumer culture : Theater of the mind ; Postmodernism and production ; Images and meaning: social discontent and consumption ; The loss of meaning? ; Consumer culture as art ; Consumption and participation ; Mediated desire ; Fragmentation ; Lifestyle advertising ; Of authentic desire and alternative pleasures
- 5. Thirtysomething, lifestyle consumption, and therapy : Between community and lifestyle enclave ; Lifestyle as programming strategy ; The defining role of character ; Family ; Marketing's "new traditionalism" ; Hegemonic masculinity ; Hope and the backlash ; The language of therapy
- 6. The television talk show: from democratic potential to pseudotherapy : The crisis of information: Talking heads are back; Sound-bite media; The edited public; The crisis of representation; The shape of political discourse; The rise of the talk show; Talk shows and the public sphere ; The talk show's lost potential: Therapy and the devil; Of personal culpability and public responsibility; Private life in the public forum; Of authenticity and artifice; The discourse of confusion; Therapy or exploitation?; The failure of the talk show
- 7. Cops on the Night Beat : "Reality"-based police shows, urban community, and criminal (in)justice: Cops; Night Beat; Crime and the media; The war on drugs; Associative discourse versus narrative explanation; The economic void; The war on African Americans; The capacity for violence; Blacking out white-collar demand; Television depictions of white users and black criminals; The high cost of mythic solutions ; Issues of social control: voyeurism, privacy, and the culture of surveillance: Media violations of the right to privacy; Formatting participation; Public attitudes and social control; Television and violence; Distopian images
- 8. Advertising and the Persian Gulf War : The war on PrimeTime Live ; Patriot magic ; Video news releases and the changing discourse
- 9. Democratic talk-show strategies and the competing narratives of the 1992 presidential election : The "talk-show debate" ; Measuring the pulse of America ; The Bush team ; The draft, Vietnam, protest, and patriotism ; Competing narratives ; Perot ; Fear and negative advertising ; Media resonance and intertextuality ; "New news" and "direct-access media" ; Insertion of the campaign into product promotion ; Murphy Brown and the vice-president ; Hill/Thomas and Designing Women ; The politics of blame, fear, and guilt
- Conclusion: The commercial politics of postmodern television : Meta-television ; The television community ; Television as therapist? ; Conscious consumption ; Meta-television as a dead end.