Working the crowd : social media marketing for business /

"Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strateg...

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Bibliographic Details
Main Author: Brown, Eileen, (Author)
Format: eBook
Language:English
Published: Swindon, United Kingdom : BCS, The Chartered Institute for IT, 2012.
Edition:Second edition.
Subjects:
Online Access:Available via EBSCO eBook Collection
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