The 4G mobile revolution : creation, innovation and transformation at EE /

Is the ultimate guide to leading revolutionary change initiatives through the inside story of one of the most successful business transformations in recent history.

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Bibliographic Details
Main Authors: Swantee, Olaf, (Author), Jackson, Stuart, (Author)
Format: eBook
Published: London ; Philadelphia : Kogan Page, 2016.
Online Access:Available via EBSCO eBook Collection
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Table of Contents:
  • Foreword
  • Preface
  • Inspiration, inventors and innovation
  • Sleeping with the enemy
  • A new team to deliver
  • An audacious plan
  • A step change in performance
  • Building a new brand for Britain
  • Announcing EE
  • The challenge of momentum
  • Supercharging sales
  • The £12.5 billion business
  • The culmination of the joint venture
  • Afterword
  • Endnotes
  • Index.