Social media and integrated marketing communication : a rhetorical approach /
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspectiv...
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Format: | eBook |
Language: | English |
Published: |
Lanham :
Lexington Books,
[2013]
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Subjects: | |
Online Access: | Available via EBSCO eBook Collection |
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