Social media and integrated marketing communication : a rhetorical approach /

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspectiv...

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Bibliographic Details

Main Author:	Persuit, Jeanne M., 1973-
Format:	eBook
Language:	English
Published:	Lanham : Lexington Books, [2013]
Subjects:	Communication in marketing. Marketing > Social aspects. Social media. Communication > Technological innovations.
Online Access:	Available via EBSCO eBook Collection
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