Contrastive media analysis : approaches to linguistic and cultural aspects of mass media communication /
Contrastive media analysis is a vast field of academic research that - metaphorically speaking - comes in many shapes and sizes and therefore is confronted by manifold theoretical and methodological challenges. This contribution focuses on two interrelated aspects: a) the problem of equivalence as a...
John Benjamins Pub. Co.,
|Series:||Pragmatics & beyond ;
v. 226. |
|Online Access:||Available via EBSCO eBook Collection|
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