Making the connections : using internal communication to turn strategy into action /

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs...

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Bibliographic Details
Main Author: Quirke, Bill, 1954-
Format: eBook
Language:English
Published: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Edition:2nd ed.
Subjects:
Online Access:Available via EBSCO eBook Collection
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100 1 |a Quirke, Bill,  |d 1954- 
245 1 0 |a Making the connections :  |b using internal communication to turn strategy into action /  |c Bill Quirke. 
250 |a 2nd ed. 
260 |a Aldershot, England ;  |a Burlington, VT :  |b Ashgate,  |c ©2008. 
300 |a 1 online resource (xvii, 364 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Cover; Contents; List of Figures and Tables; Acknowledgements; Preface; I Turning Communication to Advantage; II Leading Change; III Pulling It Together; Index 
520 |a Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. 
650 0 |a Communication in management. 
650 0 |a Organization. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Quirke, Bill, 1954-  |t Making the connections.  |b 2nd ed.  |d Aldershot, England ; Burlington, VT : Ashgate, ©2008  |z 9780566087806  |w (DLC) 2007931876  |w (OCoLC)239214929 
856 4 0 |u https://ejwl.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=372417  |z Available via EBSCO eBook Collection 
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