The Limits of rationality /

Prevailing economic theory presumes that agents act rationally when they make decisions, striving to maximize the efficient use of their resources. Psychology has repeatedly challenged the rational choice paradigm with persuasive evidence that people do not always make the optimal choice. Yet the pa...

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Bibliographic Details
Other Authors: Cook, Karen S., Levi, Margaret.
Format: eBook
Published: Chicago : University of Chicago Press, 1990.
Online Access:Available via EBSCO eBook Collection
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