Demystifying marketing : a guide to the fundamentals for engineers /

The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.

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Bibliographic Details
Main Author: Forsyth, Patrick.
Corporate Author: Institution of Engineering and Technology.
Format: eBook
Language:English
Published: London : Institution of Engineering and Technology, 2007.
Series:IET management of technology series ; 23.
Subjects:
Online Access:Available via EBSCO eBook Collection
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