Demystifying marketing : a guide to the fundamentals for engineers /
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
Institution of Engineering and Technology,
|Series:||IET management of technology series ;
|Online Access:||Available via EBSCO eBook Collection |
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