Personalities and products : a historical perspective on advertising in America /

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Bibliographic Details
Main Author: Applegate, Edd.
Format: eBook
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications ; no. 53.
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Online Access:Available via EBSCO eBook Collection
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Table of Contents:
  • Advertising in colonial America
  • The first advertising agents
  • How P.T. Barnum helped change the course of advertising
  • Advertising patent medicine : the rise of Lydia Pinkham
  • John Wanamaker and his influence on retail advertising
  • Albert Lasker and the Lord and Thomas advertising agency
  • Procter & Gamble and advertising cleanliness : the first 100 years
  • The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s.