Personalities and products : a historical perspective on advertising in America /

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Bibliographic Details
Main Author: Applegate, Edd.
Format: eBook
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications ; no. 53.
Subjects:
Online Access:Available via EBSCO eBook Collection
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100 1 |a Applegate, Edd. 
245 1 0 |a Personalities and products :  |b a historical perspective on advertising in America /  |c Edd Applegate. 
260 |a Westport, Conn. :  |b Greenwood Press,  |c 1998. 
300 |a 1 online resource (xii, 178 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
490 1 |a Contributions to the study of mass media and communications,  |x 0732-4456 ;  |v no. 53 
504 |a Includes bibliographical references (pages 157-169) and index. 
505 0 |a Advertising in colonial America -- The first advertising agents -- How P.T. Barnum helped change the course of advertising -- Advertising patent medicine : the rise of Lydia Pinkham -- John Wanamaker and his influence on retail advertising -- Albert Lasker and the Lord and Thomas advertising agency -- Procter & Gamble and advertising cleanliness : the first 100 years -- The Springs Cotton Mills advertising campaign of the late 1940s and early 1950s. 
588 0 |a Print version record. 
546 |a English. 
650 0 |a Advertising  |z United States  |x History. 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |a Applegate, Edd.  |t Personalities and products.  |d Westport, Conn. : Greenwood Press, 1998  |w (DLC) 97026893 
830 0 |a Contributions to the study of mass media and communications ;  |v no. 53.  |x 0732-4456 
856 4 0 |u https://ejwl.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=182277  |z Available via EBSCO eBook Collection 
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