Personalities and products : a historical perspective on advertising in America /

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Bibliographic Details
Main Author: Applegate, Edd.
Format: eBook
Language:English
Published: Westport, Conn. : Greenwood Press, 1998.
Series:Contributions to the study of mass media and communications ; no. 53.
Subjects:
Online Access:Available via EBSCO eBook Collection
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Description
Physical Description:1 online resource (xii, 178 pages)
Bibliography:Includes bibliographical references (pages 157-169) and index.
ISBN:0313029946
9780313029943
ISSN:0732-4456 ;