Communication best practices at Dell, General Electric, Microsoft, and Monsanto /

"Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works...

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Bibliographic Details
Main Author: Cushman, Donald P.
Other Authors: King, Sarah Sanderson, 1932-
Format: eBook
Language:English
Published: Albany : State University of New York Press, ©2003.
Series:SUNY series in human communication processes.
Subjects:
Online Access:Available via EBSCO eBook Collection
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