Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

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Bibliographic Details
Other Authors: Reynolds, Thomas J. 1947-, Olson, Jerry C. 1944-
Format: eBook
Language:English
Published: Mahwah, N.J. ; London : Lawrence Erlbaum, 2000.
Subjects:
Online Access:Available via EBSCO eBook Collection
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