Introduction to marketing : a step-by-step guide to all the tools of marketing /

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Bibliographic Details
Main Author: Lancaster, Geoffrey, 1938-
Other Authors: Reynolds, Paul.
Format: eBook
Language:English
Published: London ; Dover, N.H. : Kogan Page, 1999.
Series:Marketing in action series.
Subjects:
Online Access:Available via EBSCO eBook Collection
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