Brian HalliganBrian Halligan is an American executive and author. He is CEO and co-founder of HubSpot, an inbound marketing and sales software company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term ''inbound marketing'' to describe the type of marketing he advocates.
He has co-authored two books on marketing: ''Inbound Marketing: Get Found Using Google, Social Media, and Blogs'' with HubSpot co-founder Dharmesh Shah and ''Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History'' with David Meerman Scott. Provided by Wikipedia
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /
by Scott, David Meerman.Other Authors: “...Halligan, Brian, 1967-...”
Available via EBSCO eBook Collection